Jarrow Formulas® Announces the Launch of All-New PomGreat Pomegranate + Blackcurrant + Red Grape Juice Concentrate

Los Angeles, CA, March 10, 2008 – Jarrow Formulas Inc® has announced the launch of PomGreat Pomegranate + Blackcurrant + Red Grape Juice Concentrate that is 4 times more concentrated than regular juice. The combination of these potent fruits offers exceptionally high levels of phytonutrients with a guaranteed high ORAC value (Oxygen Radical Absorbance Capacity) of 2800 per serving.

Pomegranate has been shown in scientific studies to promote cardiovascular function, healthy cell replication and antioxidant protection. These health benefits come from phytochemical compounds such as ellagic acid, gallic acid, anthocyanins, and tannins, including punicalagin, and other powerful phytonutrients.

New Zealand Blackcurrant is one of the most antioxidant-rich berries in the world. Its capacity in reducing the oxidative damage caused by free radicals and reactive oxygen species, such as hydrogen peroxide, is even higher than that of blueberry. Blackcurrant’s unique protective properties impact eye health, especially the reduction of eye fatigue associated with chronic exposure to computer and television screens. This is due to its high concentration of the unique polyphenols delphinidin-3-rutinoside and cyanidin-3-rutinoside. New Zealand Blackcurrant contains 4 times more polyphenols than European blackcurrant and is free of pesticides.

“Thanks to the high levels of anthocyanins, vitamins and minerals, blackcurrants have many benefits surpassing even other superfruits,” says Brad Douglass, Ph.D, Technical Specialist for Jarrow Formulas. “Antioxidant anthocyanins from blackcurrant promote eye health, while polyphenols from pomegranate and grape support cardiovascular health.”
The suggested retail price (SRP) for Jarrow Formulas’ PomGreat Pomegranate + Blackcurrant + Red Grape Juice Concentrate is $19.95 per 12 ounce bottle (355 ml). Recommended usage is 1-2 tablespoons daily mixed in cold water, juice, tea or other beverages of choice.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, specialty antioxidants, probiotics, amino acids, standardized herbal concentrates and enzymes. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain Americans’ rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA.
For more information, contact Mark Becker, Director, Advertising/Communications for Jarrow Formulas toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.


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