Jarrow Formulas®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, has announced that Ideal Bowel Support 299v™, a clinically validated probiotic product that supports healthy gastrointestinal function, has been named  a “2010 Best New Product” by Vitamin Retailer Magazine.

Vitamin Retailer Magazine determined the list by reviewing thousands of press releases that were submitted throughout 2010. The editorial staff also polled retailers to determine “product movement and acceptance they are seeing in their stores.” Based on the aforementioned feedback, Vitamin Retailer Magazine established a Top 10 list that was published in Vitamin Retailer Magazine’s December 2010 issue and online at www.vitaminretailer.com.

Ideal Bowel Support 299v helps alleviate digestive discomfort, bloating, bouts of constipation and occasional diarrhea. This Jarrow Formulas’ probiotic contains 10 billion beneficial organisms per vegetarian capsule and does not require refrigeration.  It is also both dairy and gluten free. Ideal Bowel Support 299v contains Probi’s proprietary probiotic strain Lactobacillus plantarum 299v (Lp299v) which has been shown in clinical trials to survive and colonize the digestive tract to alleviate intestinal discomfort in 95% of the subjects studied. IBS 299v also promotes regularity, enhances intestinal comfort and optimizes immune function.

“We are happy to be the only marketer for Lp299v in the health food channel in North America and are grateful to have strong science and technology support from Lallemand-Institut Rosell and Probi,” says Mark Becker, Director, Advertising/Communications for Jarrow Formulas. “Ideal Bowel Support 299v is in line with Jarrow Formulas’ core value which is to offer high-quality, effective, affordable, and cutting-edge nutritional products that are based on sound scientific research and data.”

The suggested retail price (SRP) for Jarrow Formulas’ Ideal Bowel Support 299v is $23.95 for a bottle of 30 vegetarian capsules.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

For more information about Jarrow Formulas’ industry-leading probiotic products, access www.jarrowprobiotics.com.

To view Jarrow Formulas’ growing video library, access www.YouTube.com/jarrowformulas.