Just in time for the New Year, KeVita is mixing its proprietary culture featuring four strains of live probiotics with lemon and cayenne in its newest flavor, KeVita Daily Cleanse. Starting in January 2013, KeVita Daily Cleanse will be available exclusively at Whole Foods Market stores nationwide.
Offering a healthy and convenient approach to cleansing, KeVita Daily Cleanse is a low-calorie, low-glycemic interpretation of the classic Master Cleanse. Lightly sweetened with stevia rather than high-glycemic maple syrup, it has only 10 calories and two grams of sugar per bottle. Organic lemon and a hint of cayenne create a hydrating refreshment that may help to curb cravings for snacks and sugary drinks.
"KeVita Daily Cleanse is daily detox simplified. Uplifting and refreshing, it complements a wide variety of diets, lifestyles and cleanse programs," said KeVita formulator and cofounder Chakra Earthsong Levy . "Consumers may enjoy drinking the Daily Cleanse in-between meals for a light cleansing flush."
KeVita Daily Cleanse contains the health benefits of probiotics, which are thought to support immune and digestive health, and is enhanced with ocean minerals. With only 10 calories per bottle, KeVita Daily Cleanse will be sold for $2.99 to $3.49 at Whole Foods Market stores nationwide. Competing varieties contain 110 to 180 calories per bottle with a suggested retail price of $8.99.
"KeVita Daily Cleanse is an easy solution to complicated cleanses," said KeVita CEO and cofounder Bill Moses. "Our KeVita Daily Cleanse is an alternative to the traditional high calorie, high sugar master cleanses. We're pleased to add this new flavor to our product line up."
All KeVita drinks feature four complementary strains of probiotics: Bacillus coagulans, L. paracasei, L. plantarum, and L. rhamnosus, combined with KeVita's signature and proprietary probiotic culture.