As much as 75 percent of Europeans could be lacking sufficient levels of vitamin D, according to Denmark-based Lallemand Health Ingredients.
The company said it had arrived at the figure by analyzing different pieces of research undertaken in the UK, Netherlands, Austria and Ireland. Its claim came as it launched a new vitamin D brand, which it said could help to counter the deficiency of the nutrient across the continent.
Lallemand’s Lamin Vita D is manufactured by exposing yeast to UV-light, which produces vitamin D in much the same way the human body does when skin is exposed to sunlight.
Standardized to contain 8,000 IU of vitamin D per gram, the ingredient is designed to offer a non-synthetic additive suitable for inclusion in tablets, soft gels, capsules and food.
Julie Rosenborg, business development manager at Lallemand, said the company had developed Lamin Vita D to reflect growing fears that a lack of vitamin D was exposing people to a range of preventable diseases and conditions.
"Due to concern about sunlight exposure, modern urban lifestyles and the limited consumption of vitamin D-rich foods, vitamin D deficiency has become a growing concern in countries around the world,” she said. “Over the past five to ten years, scientific publications on the role of Vitamin D in human health have outnumbered studies on other vitamins three to four times.
"Recent surveys from different European countries indicate that vitamin D deficiency is widely distributed in the population, including preschool children and the elderly. For those reasons we have developed Lamin Vita D yeast, in order to meet consumer demand for natural ingredients to improve and maintain health.”