Nutrition Business Journal
Letter from NBJ May Edition

Letter from NBJ May Edition

With mobile apps, personalized medicine and social marketing presenting opportunities, the direct marketing industry can chart a profitable future if companies make the right and responsible moves.

Science fiction offers us two futures. In one, we’re onboard the Starship Enterprise and everybody is wearing jumpsuits for some reason. In the other future, everything has gone Mad Max and desolation, but the fashion sense is less dorky.

     In direct sales, the future offers more options. We’re not talking drone delivery for your omega-3s, but it’s easy to see technology shaping a market in which consumers get more out of nutrition than they do

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