Natural Foods Merchandiser

LiAnn DeLores Rotto, 1958-2006

LiAnn DeLores Rotto, founder of Golden Gate Brokerage in San Francisco and longtime board member with National Nutritional Foods Association-West, died Aug. 14 after a short battle with cancer. She was 48.

Born in Lisbon, N.D., Rotto also lived in Marin County, Calif. She earned a degree in art history at the University of North Dakota. After two years working as a graphic artist for an advertising agency, Rotto moved to San Francisco and began a career in the health products industry, eventually founding her own wholesale business, Golden Gate Brokerage.

Rotto served as a founding board member for NNFA Norcal and then on the NNFA-West board, where she served until her death. Gibson's illness and death came as a shock to many in the industry, including one of her business partners, Gibson Archer, retail sales and marketing manager for Heel Inc.

"She was always a top performer in a highly competitive marketplace," Archer said. He added that to Rotto, brokering health products was more than just business. She took time to get to know people and invite them to dinner or her home, he said. "I think her personality went really well with the field of her endeavor."

Dot Boyd, executive director of NNFA-West, said, "She was a beautiful gem and will be terribly missed by so many of us. … We all agree that no NNFA-West board meeting, Healthy Harvest Show or lobby day will be the same without her."

Rotto is survived by her parents, John and Lina Rotto, three brothers, John and Daniel of Decorah, Iowa and Peder of Lisbon; sisters-in-law Beth and Ida; and nieces Ida, Sophia and Ingrid.

Natural Foods Merchandiser volume XXVII/number 10/p. 24

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