Nutratech, Inc., has added Robin Liberatore and Dan Petrillo to its sales team as Key Account Managers.
"We were looking to incorporate new layers of expertise into our sales force," said Bob Green, Nutratech president. "Robin is an entrepreneur who has developed and marketed nutritional supplements, as well as raw materials. Dan has spent the past decade working directly with athletes and brings hands-on knowledge of the sports nutrition industry. Their grassroots understanding of the needs of both manufacturers and consumers will be invaluable to Nutratech customers."
Robin Liberatore, who has worked in the natural products industry for ten years, will be focused on expanding sales of Advantra Z - Nutratech's propriety thermogenic ingredient - both domestically and internationally. Previously, she was a sales consultant to natural ingredient supplier FCC Products, Inc., in Livingston, N.J. Prior to that, she was northeast regional sales manger for JLM Industries in Tampa, Fla. She began her career with Monarch Lab, which markets chelated minerals. Liberatore holds a Bachelor of Arts degree in marketing from the University of Kentucky in Lexington.
Dan Petrillo will be bringing his expertise in sports nutrition to the bodybuilding and fitness arenas. A personal trainer certified by the American Council of Exercise since 1998, Petrillo is a competitive athlete and power lifter who has worked with an extensive network of both private and corporate clients - as well as organized athletic teams - counseling them on strength training, conditioning, and supplementation. He is a graduate of Montclair State University in Upper Montclair, N.J.
Both Liberatore and Petrillo are based in Nutratech's West Caldwell, N.J., headquarters and report to operations manager Rick Antonoff.
Nutratech, Inc. (www.nutratechinc.com), is a premier supplier of cutting edge, popular, and patented nutraceutical ingredients for the weight management and sports nutrition industries. Its proprietary bitter orange extract, Advantra Z®, is the industry's leading patented thermogenic ingredient. Headquartered in West Caldwell, N.J., the company is known for its industry advocacy and commitment to scientifically supported raw materials.