Not too long ago, one major factor compelled consumers to purchase vitamins and supplements online: low prices. Helping shoppers compare products for ingredients and quality, learn about specific health conditions, and discover new brands and offerings—that’s what the friendly staffs at local health food stores were for. Only after Mary found a multi or a magnesium supp she liked might she try to save some cash and a trip to the co-op by buying products from Vitacost,
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