This week, web strategists, economic developers, business leaders, doctors and at least one Shaman converge on the St. Julien Hotel & Spa in Boulder, Colorado, to chat LOHAS—that is, Lifestyles of Health and Sustainability. The annual conference, now in its 14th year, seeks to promote “conscious commerce” by building a LOHAS business community. To kick things off, I chatted with Ted Ning, LOHAS director, to find out exactly what LOHAS means and its potential impact on the natural products world.