Skinny Nutritional Corp., the creators of Skinny Water(R) and a leader in the zero calorie enhanced water category, announced today that Michael DiOrio recently joined Skinny Water as Vice President of DSD Sales for the Western region in the US. Mike is a beverage veteran with over 20 years experience in the industry, specializing in start ups, most notably as one of the initial hires for Snapple Beverage Company. He began his career with Pepsi Cola, in Upstate New York, and was instrumental in assembling DSD networks for the launch of Nescafe RTD Iced Coffees with Nestle USA and the launch of Bellywasher's Kids Beverages with In Zone Brands.
Since joining Skinny Water, focusing on Northern California distribution, Mike has successfully negotiated agreements with Morris Distributing covering the city of San Francisco and Marin County, Bay Area Distributing for Oakland and Energy Source Distributing in San Jose. These additions combined with our current distribution by Varni Brothers Distributing and 7Up Reno will give us broad coverage in the Northern California market.
Mike DiOrio stated, "With diabetes growing at alarming rates and childhood obesity on the upswing consumers will demand that retailers and distributors be required more than ever before to provide products that are not only high in nutritional value but also one that helps control or eliminates the issues that cause these problems. We believe our great tasting product 0 calorie, 0 carbohydrates, 0 sugar, 0 sodium beverage meets these requirements."
"Michael has worked with a lot of brands through the years and has developed a great knowledge of what it takes to make a brand successful. We are excited to have him on board as we expand throughout the West Coast," explains President and CEO of Skinny Nutritional Corp, Ron Wilson.
The Skinny Water lineup features six great tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Orange Cranberry Tangerine (Wake Up) Goji Fruit Punch (Shape), Lemonade Passionfruit (Total-V), and Peach Mango Mandarin (XXX-Detox). Every bottle of Skinny Water has calcium, potassium, and EGCG and has zero calories, sugar, sodium, no preservatives, and all natural colors and flavors.
ABOUT SKINNY NUTRITIONAL CORP.
Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water(R), a zero-calorie, zero-sugar, zero-sodium and zero-preservative enhanced water. Skinny Water comes in six great tasting flavors that include Acai Grape Blueberry, Goji Fruit Punch, Peach Mango Mandarin, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Tea(R), and other Skinny branded beverages. For more information, visit www.SkinnyWater.com.
SAFE HARBOR STATEMENT
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