Nutrition Business Journal
The Misperception Of Illness -  Can Personalized Medicine Prevent Disease?

The Misperception Of Illness - Can Personalized Medicine Prevent Disease?

Dr. Jeffrey S. Bland is the founder and president of the Personalized Lifestyle Medicine Institute. For more than 40 years, Bland has developed and advanced the concepts of “functional medicine,” now widely recognized as a key methodology to better treatment of many chronic diseases plaguing the modern world.    

nbj: Why did you write this book?

Jeff Bland: We are witnessing an epidemic increase in chronic disease, and the “pill for an ill” approach of pharmaceutical medicine is not successful in managing the crisis. The solution to the pro

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