Morry Seidel Appointed Frutarom USA Vice President of Sales

North Bergen, New Jersey, November 19, 2007 — William Ludlum, President, Frutarom USA Inc., announces that Morry Seidel has been named as the company’s Vice President of Sales.

In describing Mr. Seidel’s substantial industry experience, Mr. Ludlum explained that Mr. Seidel began his career in the flavor and fragrance industry with Frutarom Ltd.’s World Headquarters in Haifa, Israel and was later transferred to Frutarom USA as Business Manager, ultimately becoming Vice President of Frutarom’s Aroma Chemicals and Citrus Specialties Division. Subsequently, Mr. Seidel joined Polarome International, attaining the position of Global Vice President of Sales. After a six-year stint with Polarome, Mr. Seidel returns to Frutarom.

“As our Vice President of Sales, Morry now heads up our sales effort and will oversee our Customer Service group. We are pleased to welcome Morry upon his return to Frutarom, anticipating that his vast industry experience makes him a valuable addition to our company,” added Mr. Ludlum.

Morry Seidel expressed his enthusiasm at rejoining Frutarom USA, citing the company’s considerable expansion over the last ten years. He said, “I see huge potential for Frutarom to grow as we enter new markets and become leaders in efficiently supplying high quality flavor and fragrance ingredients to all our markets. I am excited to be back at Frutarom, where customer satisfaction will be my top priority.”

Although he was born and raised in the United States, Morry Seidel lived and worked in Israel for 20 years after his arrival in that country at the age of 18.

Mr. Seidel studied Business Administration at Midreshet Ruppin in Israel. He is a member of the Institute of Food Technology (IFT) since 1998.

For more information contact Frutarom at 201-861-9500, or Maria Garvey, Delfino Marketing at 914-747-1400 or via e-mail at [email protected]

Editors Note: To download the text of this release in digital format and get a high-resolution photo of Morry Seidel, go to:

About Frutarom
Established in 1933, the Frutarom Group is a rapidly growing global flavor and fine ingredients company. Frutarom develops, manufactures and markets an extensive variety of high quality flavors and natural fine ingredients for customers in the food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, food additive, and cosmetic industries. Frutarom's 15,000 products are sold to more than 5,000 customers in 120 countries around the world. The Frutarom Group has 1,200 employees worldwide and manufacturing facilities in Europe, North America, Israel and Asia.
Frutarom operates through two divisions:

- Flavors Division, which develops, produces and markets flavor compounds and food systems.

- Fine Ingredients Division, which develops, produces and markets natural flavor extracts, functional food ingredients, natural pharmaceutical/nutraceutical extracts, specialty essential oils, citrus products and aroma chemicals.

Frutarom provides tasty and healthy solutions to its customers fulfilling our vision: To be the Preferred Partner for Tasty and Healthy Success.

Since 1993, Frutarom has successfully implemented a rapid growth strategy that combines organic growth at above-industry levels with strategic acquisitions of synergistic companies.
Frutarom Industries Ltd. is a public company whose stock is listed on the Tel Aviv and London Stock Exchanges. As of January 1, 2003 Frutarom has been included in the Tel Aviv 100 Index.

For further information, visit our website:

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