Hormone-free milk ads get an OK from the FTC
The Federal Trade Commission turned down a request from St. Louis-based Monsanto Co. to take action against dairy companies that advertise hormone-free milk. Monsanto, which markets recombinant bovine somatotropin, a hormone that increases milk production in cows, claimed many milk ads prompt shoppers to believe that milk from cows not treated with rBST is safer or healthier. The FTC said it will not take enforcement action against any company because the ads it reviewed did not make misleading claims about the safety of rBST.
New packaging to keep food fresher and safer
A new, environmentally friendly flexible packaging film will extend the shelf life of fruit and vegetables, says its manufacturer, Shaumburg, Ill.-based Pliant Corp. The plastic allows gas to permeate through the film at a controlled rate, something that's currently done by putting holes in packaging, said Mark Dawson, vice president of marketing for specialty products. "No openings in the packaging means there's little or no potential for cross-contamination while the product is in the store," Dawson said. The company expects the packaging to be used mostly on produce with medium to high respiration rates and relatively low moisture, such as bananas and cherries.
Shoppers get positive
Consumers who are trying to eat more healthfully are no longer focused solely on cutting out "bad" foods, and instead are seeking fresh, organic and functional food and drinks, according to a new report from London-based independent market analyst Datamonitor. "The trend toward 'positive nutrition' is well reflected by the recent popularization of superfoods," said Michael Hughes, report author and consumer markets analyst at Datamonitor. "The popularization of superfoods means that many food and drinks now have a 'healthy halo,' which significantly influences consumer preferences."
A cure for PMS?
As if women needed a reason to hit the chocolate aisle when suffering from premenstrual syndrome: A host of companies are now marketing vitamin- and herb-enhanced chocolates, claiming they soothe PMS symptoms. Canadian vitamin and health product manufacturer Jamieson Laboratories recently launched PMS Support Chocolate Bars, which contain white willow bark, artichoke leaf and chasteberry extracts. Montclair, N.J.-based Ecco Bella is selling a similar product, the Women's Wonder Bar, with ingredients such as flaxseed, chasteberry and rose essential oil.
Natural Foods Merchandiser volume XXVIII/number 10/p. 26