Before the trade show floor opens at every Natural Products Expo West and East, entrepreneurs go to get schooled. Industry experts and experienced professionals provide targeted, in-depth solutions to common business challenges facing startups. Attendees gain invaluable insights from those who’ve ‘been there,’ and have the opportunity to connect with service providers. 

Over 250 attendees gathered for Natural Products Business School at Expo West 2017, which tackled the intricacies of raising capital while maintaining a strong mission. Here are some highlights.