Natural Rosemary Solution Extends the Shelf-Life of Prawns

Vitiva, Slovenia, introduces a new natural solution for extended shelf-life of prawns. AquaROX® 10, a new allergen-free and GMO-Free rosemary formulation, was shown to be a significantly effective protection for preserving fresh and frozen prawns.

Seafood is very sensitive to oxidation and cannot be kept fresh for a long time if it is only refrigerated. Due to its unique composition it is exposed to oxidative degradation, which results in unpleasant taste, odor, change in color as well as microbiological changes.

“We have tested AquaROX® on prawns sold in vacuum packs and in brine solutions,” explained Ohad Cohen, CEO at Vitiva. ”The results show that utilizing the new rosemary formulation in concentration of 0.2% on prawns in storage helps in maintaining their original great taste and color for up to 5 days, while sustaining excellent microbiological stability.”

Seafood processors are looking for various methods for extending shelf-life including among others refrigeration, freezing and pre-prepared thermal processing (deep frying and freezing) to keep the good taste while maintaining high sales. “The consumer demand for fresh and tasty seafood, while avoiding synthetic preservative ingredients, challenge the processor to use natural solution like AquaROX®“, says Cohen.

AquaROX® is a natural solution for extending the shelf-life of prawns and protects them from oxidative degradation. It is a water-based formulation that can be applied easily to the process.

Vitiva is a dynamic, fast-growing nutraceuticals company specializing in developing advanced, application-specific formulations based on natural extracts, for protecting various food applications against rancidity and oxidation detergation. Its extensive product line includes: AquaRox®, VivOX® and SyneROX. In addition, a full range of reduced odor rosemary extracts, INOLENS®, is available in a wide range of concentrations. These pure extracts are soluble in oil or water and are available in powder and liquid forms.

For more information please contact:


Dushka Dimitrijevic

Product Manageress

Tel: +386 2 1788 87 38

Fax: +386 2 788 87 31

E-mail: [email protected] Website:

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