Organic Program Manager joins board of Organic Trade Association
Blaine, Wash., USA – Nature’s Path Foods has been a long-time supporter and member of the Organic Trade Association (OTA). It now has a new position on the OTA’s board of directors with the recent appointment of Nature’s Path Foods’ Organic Program Manager Dag Falck.
Falck, who joined the Nature’s Path Foods in May 2003, looks forward to his role on the OTA board and helping address various needs in the organic foods industry.
“As organic is becoming more of a mainstream brand and with annual growth rates in excess of 20 percent, there are many challenges facing this industry,” he noted. “Organic agriculture started with a small group of individualists who wanted to develop an alternative to mainstream chemically based agriculture. Now as organic-culture is facing unprecedented success the sector needs the skills to deal with expansion rather than maintaining the stoic resistance so necessary in the early days.”
Falck added that this significant growth in the organic foods industry has raised the need for effective, inclusive and clear communication and collaboration. He said this will be part of his role within the OTA.
At Nature’s Path, Falck is responsible in part for developing and presenting seminars to producer, manufacturer and consumer groups in order to build strong networks within the industry. He has built a strong reputation in the organic sector from these efforts in the past three years, including his work on the Canadian Organic Regulatory Committee.
Arran Stephens, President and Founder of Nature’s Path, has also served on the OTA board. Stephens was also active in the OTA’s efforts that ushered in the USDA’s National Organic Program.
“Nature’s Path is appreciative of having a seat on the OTA board,” Stephens said. “As the largest certified organic cereal producer in North America and operating as a family owned company with deep roots in organic and sustainable practices, it is our intention to contribute to and advance the organic perspective while growing a successful industry that will transform the world.”
Founded in 1985, Nature’s Path Foods operates its headquarters in Richmond, B.C., Canada and employs 250 people at its four facilities in Canada and the U.S. The family owned company produces breakfast foods, snacks and pasta that are sold in specialty foods stores and national retailers in more than 30 countries around the world. The company’s brands include: Nature’s Path, EnviroKidz™, LifeStream® and Optimum®. For more information, visit www.naturespath.com.
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