A simple quarter: For some people it's just spare change; for others, it means receiving nutrients that can save their life.
Natural product leader NeoCell has wrapped up a three month promotion for Vitamin Angels, pledging to give the non-profit organization 25 cents for every product sold through their natural product retailers.
The result is a donation of more than $42,000. That's enough money to help 170,000 children.
Vitamin Angels is dedicated to saving children's lives by providing them with essential nutrients. The organization helps fight child mortality on a global scale by providing vitamin A and other micronutrients to children under the age of 5.
According to Vitamin Angels, a single 25-cent donation is enough to supply one at-risk child with a year's worth of vitamin A, which can reduce his/her risk of mortality by approximately 24 percent.
"It's amazing to think that you can help Vitamin Angels save a child for just a quarter," said Jessica Mulligan, NeoCell vice president of sales and marketing. "We want to thank our customers for their help in making this donation possible and making a difference in the lives of thousands of children around the world."
This is the second year that NeoCell has partnered with Vitamin Angels.