Like a lot of people in this industry, New Hope Natural Media changed my life. Now I serve as group marketing director. But in 2007, I moved to Boulder, Colorado, lured by 300 days of sunshine and the opportunity (if I was lucky) to work in the natural and organic products industry.
I had decided to hang up my fledgling music career and put my business degree to work. By some twist of fate, I was lucky enough to land a temporary job at New Hope headquarters at 1401 Pearl St., home to Natural Foods Merchandiser, Natural Products Expo West and a few more brands you may have heard of.
Ten years later I’m still with the company as group marketing director and now have the opportunity to let you know that we’re rebranding. This reinforces that New Hope Network is interconnected and that all of our brands work toward one common goal—the growth of the healthy lifestyle industry. You’ll now see a common look and feel across our family of brands. And you will see the new brand large and in life throughout Natural Products Expo West.
Why did New Hope choose to do this?
• It reflects growth. We’ve found our spark—a catalyst for new ideas and innovation that is influencing positive change in our world.
• It’s unified. The logo is now in harmony across our many brands. Each does different things, but all are focused on the mission of growing healthy markets to bring more health to more people.
• It puts New Hope users first. It is all about engaging you in the best way possible, and helping the natural products industry connect the fact that we have everyday solutions for everyday issues.
Embracing change while remaining authentic is a big part of what makes this industry so rich and rewarding. We at New Hope are excited about the new fresh look. We hope you are too.
New Hope Network family of brands include: Natural Foods Merchandiser (NFM), Natural Products Expos (West and East), Engredea, Esca Bona, newhope360.com, NEXT, Nutrition Business Journal (NBJ), NBJ Summit and Delicious Living.