NMI to Present LOHAS Market Dynamics and Trends at LOHAS 11 Forum

Harleysville, Pa. (May 2007) – The Natural Marketing Institute (NMI), the leading provider of strategic consulting, consumer insights and market research services for the health, wellness and sustainability marketplace, will present findings from their 2006 LOHAS Consumer Trends Database™ at the LOHAS 11 Forum. The Forum will take place from May 14-16 in Marina del Rey, California.

LOHAS is an acronym for Lifestyles Of Health And Sustainability, and describes an integrated, rapidly growing market for goods and services that appeal to consumers who have a meaningful sense of environmental and social responsibility and incorporate those values into their purchase decisions. NMI's annual proprietary LOHAS consumer database, conducted since 2002, is the only vehicle that covers the LOHAS market across a broad range of attitudes, behaviors, product usage rates, lifestyle patterns, and trends in this marketplace.

NMI Managing Partner Steve French and LOHAS Business Director Gwynne Rogers will be presenting their insight and learnings at the following sessions:

“The LOHAS Market and Consumer Trends: The Rise of the Ethical Consumption Revolution"

May 15 from 11:15 am -12 pm

LOHAS is one of the hottest trends in today’s marketplace and is being embraced across a multitude of industries. And countless opportunities exist to ride this wave of ethical consumerism. New research from NMI’s LOHAS Consumer Trends Database™ will be highlighted based on studies of 10,000+ U.S. consumers. Learn about the latest market trends, consumer insight, the new LOHAS Index™, the LOHAS consumer segmentation model, and much more. Explore new, breakthrough ways in which you can reach LOHAS consumers, apply strategic marketing approaches, and determine the impact of CSR on consumer behavior. And best of all, discover how you can leverage LOHAS trends into your business strategy to become part of this revolution.

“LOHAS in Action: An In-Depth Workshop”
May 17 from 9 am-12 pm
This intensive post-conference workshop will analyze LOHAS consumer dynamics and current marketplace activities and provide additional significant insight into conducting business in the LOHAS marketplace. Trended insight into specific industry sectors including foods/beverages, personal care, household products, retail, hybrid transportation, renewable power, green building, SRI, and other industries will be examined. (A separate paid registration for the workshop is required.)

To learn more about NMI’s LOHAS insight, expertise and perspective, Steve French and Gwynne Rogers are available for both onsite LOHAS Forum interviews or phone interviews after the event. To schedule an appointment, please contact Nancy White at 215-513-7300, ext. 225 or [email protected].

For information regarding the LOHAS 11 Forum, please visit their website at: http://www.lohas.com/forum/press.html or contact 201-760-0200.


NMI is a strategic consulting, market research, and business development company specializing in health, wellness and sustainability. For more information on NMI’s proprietary research tools and services, visit NMI’s web site at www.NMIsolutions.com.

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