Nu Skin Enterprises Announces New Chief Marketing Officer

PROVO, Utah, May 29, 2008 /PRNewswire-FirstCall via COMTEX/ -- Nu Skin Enterprises today announced the appointment of Ashok Pahwa as the company's chief marketing officer (CMO). A veteran of the direct selling industry, Pahwa offers 25 years of strategic leadership experience in global marketing.

"Ashok brings a wealth of direct selling, consumer and online marketing expertise to Nu Skin Enterprises," said Truman Hunt, president and chief executive officer. "His formidable management skills and experience will help us as we seek to refine our product offerings and better articulate and elevate our global brand strategy. We are delighted to have Ashok join our team."

Pahwa comes to Nu Skin with significant experience in consumer products and direct sales. He served as vice president of new business development at Avon Products. Among other responsibilities, he was responsible for Avon's wellness business and successfully led the growth of the consumer business into the largest online beauty site in the U.S.
Prior to his work at Avon, Pahwa spent 10 years at Mary Kay Cosmetics where he served in various management roles, including president of the company's e-business division, and senior vice president of global marketing and sales promotions. In these roles, he helped shape and disseminate an effective brand strategy with global application that led to several award-winning and successful new product launches and effective preservation of the Mary Kay brand equity while expanding aggressively into new international markets.

Pahwa also spent 10 years with Publicis/Bloom, part of one of the world's largest communications groups. He worked as a senior vice president with well-known consumer brands including Maybelline, Nestle and GlaxoSmithKline. Prior to his work with Publicis, Pahwa also worked with Ogilvy & Mather in Bombay, India and the packaged tea and coffee division of Unilever in India.

Most recently, Pahwa served as vice president of global marketing and sales for the Wall Street Institute (WSI), a portfolio company of the private equity firm, The Carlyle Group. With operations in more than 35 countries, WSI is one of the world's largest English teaching companies for adults. Pahwa earned a bachelor's degree in economics from the University of Delhi, a master's in management studies from the University of Bombay and a master's of business administration from Texas Tech University.

The Company
Nu Skin Enterprises, Inc. is a global direct selling company operating in 47 markets throughout Asia, the Americas and Europe. The company markets premium quality personal care products under the Nu Skin(R) brand, science-based nutritional supplements under the Pharmanex(R) brand, and technology based products and services under the Big Planet(R) brand. Nu Skin Enterprises is traded on the New York Stock Exchange under the symbol "NUS."
More information is available online at

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