Nuriche Hires Gordon Fralick as New Vice President

Nuriche has announced the hiring of Gordon K. Fralick, Vice President of Operations. In his new position, Fralick will direct all aspects of Nuriche’s manufacturing operations located in Cedar City, Utah. Fralick brings nearly 20 years of extensive experience in leading and managing regulatory and quality teams, developing and implementing manufacturing systems and registering products and establishing business entities for large, multinational supplement companies.

Prior to joining Nuriche, Fralick worked for an international direct sales company with operations in 55 global markets. As vice president of Regulatory Affairs and Quality Assurance, Fralick established offices in domestic and international markets, registered products throughout the world, implemented quality systems and worked with third party laboratories to perform stability studies and to have products tested for nutritional content and for sports banned substances. He has led similar global initiatives for two other international direct sales companies. He also has served as a regulatory/formulation manager for a large supplement manufacturer which sold its products through retail outlets. He holds a BS in Food Science and Technology from BrighamYoungUniversity and a MBA from the University of


Nuriche CEO David Parker said, “Gordon joins Nuriche at a crucial time in our company’s history when sales are growing exponentially month over month. Gordon will play a significant leadership role as we institute a new manufacturing production system, refine our quality assurance processes and open new international markets—something that requires expertise in product registration and international regulatory affairs. We welcome Gordon to

Nuriche and believe his appointment will allow us to meet our independent business owners’ needs in a way that addresses existing market growth and strategic new market openings. His experience and leadership will be a welcome addition to our already strong executive management team."

Nuriche (pronounced “nourish’) is a leader in producing and distributing nutrient-rich, live whole food products in affordable, convenient formats. Nuriche’s line of products are produced in easy-to-use powders, capsules and liquids and provide a natural source of nutrition, vitality, weight loss and endurance. Based in Utah, Nuriche is privately owned and powered by a rapidly growing network of independent business owners (IBOs).

Through its non-profit entity, My Firm Foundation, Nuriche supports health and nutritional education and makes significant contributions to causes that help people rise above their circumstances and achieve a greater sense of health and well being. For more information, go to

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