Natural Foods Merchandiser

Nutrition assistance made easier

As part of the tsunami relief effort, the Vitamin Angel Alliance, a nonprofit humanitarian aid organization, has sent more than 10 million adult multiple and children?s chewable vitamins to survivors in Sri Lanka, India and Indonesia. Supplement manufacturers donated the vitamins.

?After the tsunami hit, we provided the nutritional component of the relief effort,? said Howard B. Schiffer, Vitamin Angel Alliance?s president. ?We put out a call throughout the industry for people to help out, and we got an amazing response. In the course of that, we heard from so many stores and retailers saying, ?We want to help, how can we get involved???

Now retailers can get into the act. The Santa Barbara, Calif.-based organization has introduced ?Be an Angel. Save a Life? counter cards. The cards offer an easy way for retailers and consumers to help in Angel Alliance?s quest to provide basic nutrition to people in need. ?Few people realize that a dollar?s worth of vitamins can save someone?s life,? Schiffer said.

The cards, which can be ordered by calling 805.565.9919 or e-mailing [email protected], are available in $1, $5 and $10 varieties. Retailers can simply contact the Angel Alliance to have cards and displays sent to their stores.

?It?s extremely easy,? Schiffer said. ?Checkers just scan the UPC code on the card and report the amount of donations at the end of the month.?

Schiffer believes that the Angel Alliance can have an immediate impact on vitamin deficiency-related diseases around the world. ?A lot of us got into the naturals industry to make the world a healthier place,? he said. ?This is a way to expand that ideal globally.?

Natural Foods Merchandiser volume XXVI/number 7/p. 9

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