NXT Nutritionals Appoints Ann E. McBrien, Former Vice President of Sales at Procter & Gamble, to Board of Directors

NXT Nutritionals Holdings, Inc. ("NXT Nutritionals") a developer and marketer of proprietary, patent-pending healthy natural sweeteners, food and beverage products, announced today that Ann E. McBrien has joined the NXT Nutritionals Board of Directors.

McBrien is a veteran sales and marketing executive with more than 25 years of business experience, ranging from starting her own businesses to a leading national and international organization. She was the first female Vice President of Sales in Procter & Gamble (P&G) history in 1999.

"Ann brings a stellar history of managing international clients, sales and marketing for the largest U.S. maker of household products, Procter & Gamble," said Michael McCarthy, president and CEO of NXT Nutritionals.

"We welcome Ann to our Board. We look forward to benefiting from her extensive consumer products experience as well as her woman/mother's perspective. Her contributions will loom large as we build our brand and product presence among health-conscious consumers and, in particular, women and mothers."

From 1982 to 2001, McBrien's held a variety of executive positions with increasing responsibility at P&G. During her tenure at the consumer foods giant, she was known for building strong relationships with major international retail clients, increasing global health care sales and developing a merchandising program, global pricing and promotion plans for global customers.

From 2002 to 2006, McBrien co-founded OT OverTime, LLC, a company with a line of hair and body care products for boys with the brand name "OT." The company acquired the brand from P&G. OT OverTime introduced the line nationally to major retail chains, including the supermarket chain, The Kroger Co., and Target Corp., a national retailer.

Currently, McBrien is a consultant to Tremor, a division of P&G. Tremor, which provides clients with a word-of-mouth marketing program, has relationships with 400,000 moms to share brands and brand benefits of products marketed by other companies as well as P&G to their friends.

Ms. McBrien has a B.S. in Finance from the University of Illinois. She is active in educational and community organizations.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of proprietary, patent-pending healthy alternative sweeteners, food and beverage products. The common ingredient for all of the Company's products is its SUSTA(TM) Natural Sweetener, a minimal calorie, all-natural, nutritional sweetening system. SUSTA(TM) Natural Sweetener currently serves as an ingredient for the Company's nonfat all-natural Healthy Dairy(TM) yogurt smoothies and is marketed as a standalone product as well.

For comprehensive investor relations material, including fact sheets, research reports, interviews and video, please follow the appropriate link: Investor Relations Portal, Board of Directors Interview and Overview Video

For additional information, please visit NXT Nutritionals' corporate website: www.nxtnutritionals.com

Forward-Looking Statements

Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.

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