John Foraker Jennier Garner join Once Upon a Farm Once Upon a Farm

Once Upon a Farm recruits John Foraker, Jennifer Garner

As it looks toward national availability in 2018, the cold-pressed baby food brand brings on two high-profile executives.

Today, cofounders Jennifer Garner, John Foraker, Cassandra Curtis and Ari Raz announce the expansion of Once Upon a Farm, an organic family food company that currently offers a line of cold-pressed organic baby foods and applesauces. The company has plans to grow into new categories with the goal of providing as many children as possible with the best-tasting, most nutritious and highest quality foods, using sustainable methods.

"As a mom of three and Save the Children artist ambassador, I am passionate about childhood nutrition and making sure we are leaving a healthier and happier planet for the next generation," said Jennifer Garner, cofounder and award-winning actress. "Once Upon a Farm helps parents keep their promise to deliver the best nourishment for their children's bodies and souls."

Garner, who will serve as Once Upon a Farm's chief brand officer, joins John Foraker, organic industry pioneer and former longtime president and CEO of Annie's, to lead the company's strategy and vision.

"I'm thrilled to be able to return to my entrepreneurial roots with cofounders Jennifer, Cassandra and Ari to grow Once Upon a Farm into an industry leader," said Foraker. "We'll not only provide high-quality foods that kids love but, perhaps even more importantly, we are committed to driving positive social change and food justice for the benefit of parents, kids and families."

Once Upon a Farm was started by entrepreneurs Cassandra Curtis and Ari Raz, who created the first cold-pressed, organic pouched baby food in 2015. The company currently offers a portfolio of 12 organic, cold-pressed, ready-to-eat baby food pouches, as well as three applesauce varieties. Unlike shelf-stable alternatives, Once Upon a Farm pouches are cold-pressed using high-pressure processing (HPP) to maintain a higher nutritional content and fresher, less sugary flavors.

The current portfolio is just the beginning of a much bigger vision that responds to the growing nutritional needs of children and families. Products are available online through the company's website and national grocers, including select Wegmans, Kroger and Whole Foods Market stores. Once Upon a Farm is actively driving retail expansion and looking toward nationwide availability in 2018. 

Early Once Upon a Farm investors include top tier venture capital firms Cambridge Companies SPG, S2G Ventures, Beechwood Capital and Harbinger Ventures Group.

Source: Once Upon a Farm

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