Sunrise, FL (February 2, 2010) -- Nature's Products Inc., a full service contract manufacturer and packager of consumer health care products, is pleased to announce the appointment of Pam McWilliams as Vice President of Direct Response for the Iceland Health vitamin brand recently acquired by Nature’s Products.
Mrs. McWilliams has more than 24 years of experience in the direct response industry, specifically in the dietary supplement category. She will use multi-channel marketing, to include television, radio, print and digital media to drive sales and increase brand awareness. Mrs. McWilliams' responsibilities include new business development, sales strategy, vendor operations and management of the Direct Response Group. Her plan is to implement a direct marketing strategy that delivers Iceland Health’s cutting edge, high quality nutritional supplements with a demonstrated commitment towards best-in-class customer service.
“We are very pleased to have Pam join our team, given the wealth of experience she has had in direct response marketing and nutritional supplements. Under Pam’s leadership, we are confident that Iceland Health will regain its status as one of the leading brands in the industry,” stated John P. Kelly VP of Sales & Marketing. “Her commitment to marketing high quality, science backed supplements with integrity, and following DSHEA guidelines, will build long term sustainability into the line.”
About Nature's Products Inc.
Nature's Products Inc., founded in 1986 is a full service contract manufacturer and packager of consumer healthcare products in Sunrise FL. The firm currently employs over 200 employees and offers a wide range of formulations, dosage forms and manufacturing & packaging capabilities. The firm also has several affiliated businesses globally which expands the breadth of our capabilities and dosage forms beyond the nutritional supplement area. More information about Nature's Products Inc. can be found at www.natures-products.com.