PetSmart and Petco are the big dogs in the pet-products retailing park. Together, their sales accounted for an estimated $10.2 billion in 2012—roughly a third of the entire U.S. pet product market. Even online, where the playing field is ostensibly leveled, these two companies dominate. A third, wag.com, owned by Amazon, is nosing its way in but lots of others have come to play, including long-time catalog seller
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