BOULDER, Colo., Aug 01, 2006 /PRNewswire via COMTEX/ -- Peter Vitulli has been appointed President and Chief Executive Officer of Sciona, Inc, the leading supplier of direct-to-consumer DNA testing for lifestyle and nutritional guidance.
Sciona, based in Boulder, Colorado, sells a proprietary, genetic test offering unique non-medical, life-style counseling based on an individual's personal history and a confidential genetic screening. By supplying this information direct to consumers through a detailed report, Sciona is able to guarantee complete confidentiality to the customer and total individual control of genetic information. Sciona's tests do not provide specific information about disease state or genetic predisposition, but focus on lifestyle and nutritional adjustments to enhance health and longevity. The Company's products are offered through direct sales, retail outlets and through the internet. ( www.sciona.com)
"Peter brings both Fortune 500 corporate experience and entrepreneurial skill to Sciona at a critical time in its development," commented Chris Martin, Sciona Chairman. "His business leadership in the areas of nutritional products, medical foods and retailing will drive Sciona's continued expansion in the marketplace."
Peter Vitulli replaces Peter Feinstein, a Sciona Board Member and partner in BioVentures Investors LLC, who has served as interim CEO since January, 2006.
Prior to Sciona, Peter served as President & CEO of Amerifit Nutrition, a $60 million consumer products health and wellness company focused on women's health. In 2005, he led the sale of the company to Charterhouse Group International. He was also CEO and President of Everfresh Beverages, Inc., a $100 million U.S. and Canadian juice manufacturer, and previously served as President, Gatorade North America, where he was responsible for Gatorade and other Quaker Oats products.
Sciona provides personalized health and nutrition recommendations based on an individual's diet, lifestyle and unique genetic profile with total confidentiality. Sciona's tests do not provide specific information about disease state or genetic predisposition, but focus on lifestyle and nutritional adjustments to enhance health and longevity. The Company's products are offered through direct sales, retail outlets and through the internet. ( www.sciona.com)