Natural Foods Merchandiser

Prill To Leave New Hope Natural Media

In what he calls a natural transition, industry mainstay Rick Prill, who served as New Hope Natural Media's president from 1994 to January 2002, will leave the company at the end of this month. He will pursue an industry consulting practice, allowing him to continue his current involvement with New Hope as well as many industry associations and organizations.

"My work with New Hope will never end, only my employment status," Prill said. "I feel that I can do more for New Hope and the industry as an independent consultant, so this is a very comfortable transition." Prill promoted Fred Linder, who has been with New Hope for nearly five years, to executive vice president in July of 2000. Linder stepped into the role of New Hope president this past January. "Fred is an ideal fit to lead the company to the next level of service to the natural products industry," Prill said.

Prill's consulting practice will blend management and marketing consulting "to help companies address organizational structure, strategic planning or management issues that may be holding back the success of their products in the market," Prill said. He also will analyze the market to ensure that companies' product lines match current market conditions and demand.

Prill will team with Jim Autry, author of The Servant Leader (Prima Publishing, 2001), on management consulting; Bill Arthur, former vice president of marketing of Solgar Vitamins, for product marketing consulting; and Ruth Horn, an independent consultant, for strategic planning consulting.

"As I see it, this is a win-win situation," Linder said. "Rick can have the independent status that is critical to building a consulting business. New Hope Natural Media can continue to tap his years of industry and company experience to help us grow and mature our business."

Natural Foods Merchandiser volume XXIII/number 6/p. 12

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