Pure Research Unveils Probiotics Website

Pure Research Products, makers of probiotic-derived immune support supplement Del-Immune V®, launched a new website to educate consumers about probiotics, the health benefits of immune support, and to counter product claims made by a competitor who markets Russian Choice Immune®, a knockoff of Del-Immune V.

The re-launched website at http://www.del-immune.com features an online ordering option, research section and a blog that educates readers about the value of supporting the immune system against the ailments brought on by stress, aging, fatigue and environmental invaders such as bugs and viruses. The blog posts are further promoted on social media sites Facebook and Twitter, inviting new users and fans that have benefited from this one-of-a-kind supplement to share their experiences.

The website also devotes content to educating consumers about the distinctions between Del-Immune V and Russian Choice Immune, a copycat product made by Allergy Research Group (ARG). In October 2010, a federal jury in Colorado rendered a verdict finding that ARG violated federal false advertising laws in marketing their product, Russian Choice Immune, as identical to the immune system support supplement Del-Immune V, previously marketed by ARG as Delta-Immune.

Del-Immune V is made from the lactobacillus rhamnosus (DV strain), authored in the Ukraine by Dr. Liubov Shynkarenko, Del-Immune vice-president and former dean of the Biotechnology Institute at Kiev's elite National Technical University.

"The probiotic market is growing. In this rush to grow new products, some are taking shortcuts. We want to help consumers understand the value of a product that is backed by more than 50 years of elite research," said John Sichel, pharmacist and Del-Immune founder.

About Del-Immune

Del-Immune V, manufactured by Boulder-based Pure Research Products LLC (PRP), is a one-of-a-kind probiotic-derived nutritional supplement that provides immediate immune system support. Del-Immune represents the culmination of 50 years of research originated by Cold War-era Soviet Bloc scientists and Russian military bio-warfare troop protection programs. PRP obtained exclusive rights to manufacture, distribute and market the unique lactobacillus rhamnosus (DV strain) from its Russian partners in 2002. Del-Immune V is used by thousands and recommended by doctors around the world. For more information, please visit http://www.del-immune.com

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