Nutrition Business Journal
Redistributing the Wealth, Sustainably

Redistributing the Wealth, Sustainably

Joshua Onysko is founder and CEO of Pangea, an organic skincare line based in Boulder, Colorado. The company launched a social selling platform in early 2013, and Onysko has since embarked on a national tour to spread the news. Onysko spoke to NBJ from the road in New York City.

nbj: Why direct sales?
Joshua Onysko: I’ve been at this for 13 years, and I can’t tell you how many people came up to me at speaking events to ask, ‘Why not direct sales?’ I had a mental block around it, but then I decided to do the research. Direct sales started in the 1880s as a model for the redistribution of wealth. I thought that was interesting. Direct sales was really meant as a way for the masses to be able to create supplemental income

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