Nutrition Business Journal
The Rise & Fall of ViSalus

The Rise & Fall of ViSalus

Visalus  was growing quickly in multi-level marketing, reaching $623 million in 2012, but a cancelled IPO, a shareholder lawsuit and charges of corporate espionage sent it on the skids. Now the owner says the compkany has a plan to turn things around.


The story of nutrition and weight-loss direct sales company ViSalus Sciences has all the makings of a Hollywood movie—bright, charismatic cofounders, a multi-million dollar enterprise and an almost evangelical following that took the company to dizzying heights, with revenues at their peak of $623 million. But virtually overnight, the company fell into a sales spiral caused by declining numbers of sales distribu

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