The Road to Natural: Back to the Farm series examines the relationship between farmers, the natural products industry and agricultural policy as an editor, a farmer and a retailer activist embark on a five-day trip from western Iowa to Baltimore for Natural Products Expo East. Read the entire series, which is underwritten by MegaFood, here.

As agriculture shifts away from family farms, as small towns wither and disappear, are natural and organic brands the answer to revitalizing rural communities? Hear the road trippers on a program recorded on their first day for Iowa station KRUU here.

This series is underwritten by MegaFood.