Rooibee Red Tea Hires First CEO

“Heather’s extensive management experience will greatly benefit Rooibee Red Tea’s continued growth,” said Jeff Stum, Rooibee Red Tea founder, director of sales and marke(tea)ing. “Her new position as CTeaO will be to lead our Rooibee Red Team in all areas of operation.

A leader in workforce development, talent attraction and branding, Heather Howell has 15 years experience as a strategic partner for Fortune 500 and Fortune 100 companies, both in Louisville and across the country. In her recent position as a leader of Humana’s diversity and talent outreach, Howell was a driving force in establishing Humana and Louisville as an employer and city of choice for top talent. Prior to Humana, Howell served as vice president of Trillium Talent Resource, Inc., establishing the U.S. operations of this Canadian healthcare consulting and executive staffing firm in 2003.

Howell earned her executive MBA while serving as director of workforce development at CARITAS in Louisville, now Jewish Hospital and St. Mary’s. She currently holds seats on the Corporate Advisory Boards of the National Association of Women MBAs. Howell’s trusted community leadership has brought her recognition as one of the LeadershipLouisvilleCenter’s first Connectors, and as a recent Bingham Fellow, Howell played a key role in envisioning and developing plans to make Louisville a cool region for top talent.

About Rooibee Red Tea

Headquartered in Louisville, Kentucky, Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free. All products are USDA certified organic and flavors include Cranberry Pomegranate, Watermelon Mint, Unsweetened, Sweetened, Peach, Honey Lemon and Vanilla Chai. Rooibee Red Teas are sold in single serve bottles in gourmet grocery chains in the Southeast. Prices vary by retailer and begin at $1.29.

Rooibee Red Tea was selected as the Judge’s Best Award for the Best Non-Alcoholic Beverage at the 2010 Taste of the Bluegrass, presented by God’s Pantry Food Bank and the Kentucky Restaurant Association’s Bluegrass Chapter in Lexington, Kentucky.

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