Nutrition Business Journal
Setting the Stage for Growth in Cleaners

Setting the Stage for Growth in Cleaners

New entrants, greener lines from big CPGs, smarter conversations about ingredients & processes lays groundwork for bright future in green chemistry.

Consumers want clean clothes, countertops and toilet bowels—that’s no surprise. But rather than sloshing noxious bleach over the Formica and painting the porcelain bright blue with chlorine-containing gel, more people are seeking safer, less-toxic and more nature-derived cleaners. According to NBJ estimates, sales of natural & organic household cleaners hit $847 million in 2012, a 5.9% increase over the previous year. Those are healthy numbers, especially since this

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