Natural Foods Merchandiser
Shoppers lured from stores by as little as 2.5% online discount

Shoppers lured from stores by as little as 2.5% online discount

A new study shows that customers will leave brick-and-mortar store to complete a sale online for small savings.

As concern about showrooming grows, a new study shows it doesn't take much for customers to leave your store and make their purchase online.

The online ecommerce site eCommerce Bytes reported about the GroupM Next study.

A study from GroupM Next shows 45% of customers shopping in-store at brick and mortar locations will walk out and complete their purchase online for a discount as low as 2.5%. The number jumps to 60% of shoppers who will leave and purchase a product online for a savings of 5%.

GroupM's research director offered this insight:

"Finding only a small price difference elsewhere using a mobile device is enough to entice a shopper to leave the store and buy online. By employing strategies to reach this massive audience segment, brands can significantly bolster their sales at the register or take advantage of their showrooming and effectively get the sale via a branded app or online property," said GroupM Next Director of Research Patrick Monteleone, Ph.D.

Does this behavior ring true in your store? Share in the comments.

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