SMARTBRAN(TM) Attracts Attention of James Beard Award Winner - Lorna Sass

Nature's Path is privileged to have award-winning cookbook author on-board with SmartBran™

Richmond, BC CANADA –- Award-winning author and “Grain Goddess” Lorna Sass demonstrates how Nature’s Path Organic Foods’ new SmartBran™ cereal can have a delicious life beyond the breakfast table.

Nature’s Path invited Lorna Sass, author of the New York Times®-notable cookbook Whole Grains Every Day, Every Way, to develop “quick, easy and delicious” recipes using SmartBran™. Sass, who recently earned the prestigious James Beard Award in the healthy focus category, said she was honored to have the opportunity to create recipes for Nature’s Path Foods.

“Whole foods require minimal processing and benefit us and our planet in many ways,” Sass noted. “SmartBran™ turned out to be an amazingly versatile ingredient. It was fun to transform the crunchy cereal nuggets into irresistible fudge cupcakes, fruity bran muffins, nutty pie crust, garlicky salad croutons, and even a cinnamon-scented topping for a homey sweet potato casserole.”

SmartBran™ is the first certified organic high-fiber cereal with psyllium. The new cereal features three great sources of dietary fiber from psyllium, oat and wheat. With 13 grams of dietary fiber, SmartBran™ meets the needs of today’s health-conscious consumers, with 25 percent less sugar than its closest non-organic competitor.

“SmartBran™ is the natural extension of our cereal line-up,” explained Nature’s Path Founder and CEO Arran Stephens. “It is the best source of heart-healthy, gut-healthy soluble fiber out there, bar none! Third-party certified and environmentally friendly organic, SmartBran™ is the best tasting high-fiber cereal out there. Simply put, SmartBran™ is the intelligent choice.”

Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs more than 300 people at its four facilities in Canada and the United States. The family-owned company produces breakfast foods, snacks and pasta sold in specialty foods stores and retailers in 45 countries worldwide. The company’s innovate brands include: Nature’s Path, EnviroKidz™, LifeStream® and Optimum®. Visit Nature’s Path online at


Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.