Rick Polito, Editor-in-chief, Nutrition Business Journal

July 10, 2014

10 Slides

Invented in a San Francisco apartment by a hungry startup coder, the Soylent shake powder is promoted as a replacement for eating. You can live on Soylent alone, the makers say. But would you want to? Journalists and bloggers have taken that as a dare and tasted or even tried to live on it. It turns out Soylent has all the nutrients you'd need and none of the taste you'd want.

About the Author(s)

Rick Polito

Editor-in-chief, Nutrition Business Journal

As Nutrition Business Journal's editor-in-chief, Rick Polito writes about the trends, deals and developments in the natural nutrition industry, looking for the little companies coming up and the big money coming in. An award-winning journalist, Polito knows that facts and figures never give the complete context and that the story of this industry has always been about people.

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