'SPINS Spills the Beans' - Rocamojo Inc., Reported Fastest Growing Coffee Substitute Company

(Woodland Hills, CA) The word is out. SPINS, the leader in providing reliable sales and consumer information to the natural products industry, reported Rocamojo Inc. to be the fastest growing coffee substitute company in the U.S. Rocamojo is the innovator of healthy soy and soy/coffee beverages, Rocamojo and Rocamojo Blend. The company was started two years ago and grew 1055.6% in dollar sales growth for fifty-two weeks ending November, 29 2003.

“The Rocamojo team is thrilled at the news and recognition,” states Ron Marinaro, CEO and Founder of Rocamojo Inc. “Consumers are becoming increasingly interested in our soy products; our beverages fulfill an important niche for coffee enthusiasts, low carb dieters, the health conscious, and soy acificionados. We look forward to continuing sales growth and new product introductions.”

Rocamojo and Rocamojo Blend are two healthy coffee alternatives that maintain all of the health benefits of soy with the familiar taste and aroma of coffee. Rocamojo is a 100% certified organic roasted soy coffee alternative, perfect for those wanting to eliminate caffeine from the diet while also wanting to experience a beverage similar to coffee. Rocamojo Blend combines 50% certified organic roasted soy and 50% certified organic roasted coffee, ideal for those who can’t quite quit their old coffee habit, but want a healthier alternative.

Rocamojo’s tremendous growth can be attributed to the delicious flavor and nutrients of their products, the eye catching packaging, the rise of soy foods in stores, and the popularity of low carb diet plans that recommend the elimination of caffeine. According to the United Soybean Board, 28 percent of Americans consume soy foods or beverages once a week or more. Soy food is now a $3.65 billion market and is expected to reach $6 billion by 2005 according to Soyatech Inc. and SPINS. In addition to the rise in soy, approximately 25.4 million adults in the U.S. either follow or claim to have tried the Atkins diet while 36.7 million say they plan to try it. These plans report that caffeine may cause unstable blood sugar levels and a non-grain coffee substitute, such as Rocamojo’s soy beverage, should be consumed as an alternative.

SPINS uses scan-based information from consumer purchases within natural food retail stores. The data used to analyze sales growth was drawn from a sample of leading retailers representing approximately half the dollar sales of natural products across U.S. supermarkets.

Rocamojo and Rocamojo Blend sell for a suggested retail price of $8.49 - $8.79 per pound. They are available in about 2,000 natural and gourmet stores nationwide including Whole Foods, Wild Oats, CostPlus, Safeway, and Vons. Visit www.rocamojo.com to order and to find store locations by state. Products are also available through Amazon.com. Rocamojo, Inc. may be reached at 21700 Oxnard Street, Suite #1650, Woodland Hills, CA 91367. You may reach them by phone at (818) 961-0484 or through email at [email protected]. For samples and product information contact Christie Communications at (805) 565-4122.

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