They say it’s easier to turn a small boat than a big ship. But one of the biggest cruisers in the personal care industry, Johnson & Johnson, made waves last summer when it announced it was removing phthalates, parabens, formaldehyde releasers and other chemicals from its formulations. Though company officials wouldn’t quite say these ingredients were toxic, they acknowledged that consumers increasingly avoid products that contain them. As a result, the company releas
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