Nutrition Business Journal
A strategic look at protein

A strategic look at protein

Markets move up for whey, rice … and crickets?

From RTD weight-loss shakes to premix powders for weekend warriors to wellness pancakes for those who feel like they’re just not getting enough, protein is omnipresent these days, having extended beyond the bodybuilding niche to become the star nutrient for the masses. But with the price of whey high and unstable and concerns about the sustainability of conventional sources on the rise, manufacturers and ingredient suppliers are getting creative in their quest to meet the world&r

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