Bee products carry a long legacy in the supplement industry and occupy a tried-and-true immune health niche in natural retail. Legend has it that bee pollen nixed the allergies of Senator Tom Harkin, co-author of DSHEA, the supplement industry’s seminal piece of legislation.
But while bee products are certainly a growth category—NBJ estimates this supplement segment grew 4% to over $100 million U.S. consumer sales in 2011—historical growth has been
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