Back in the good old days—say 12 to 18 months ago—the “Oz effect” was a positive thing. Dr. Mehmet Oz would endorse a dietary supplement on his TV show, and sales of the product could be counted on to skyrocket for weeks or months to come. Now, and for the foreseeable future, the Oz effect will more likely refer to the need for courage, heart and brains to transcend the pounding the industry is taking in the media, some of it brought on by the good doc
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