Supplement Industry Veteran Greg Cowan Joins Fit Foods Ltd.

Fit Foods Ltd., the producers and distributors of Whey Gourmet, PVL, MaxxEssentials and North Coast Naturals, announced the hiring of distribution superstar Greg Cowan as its new Director of Sales. Cowan will oversee all aspects of the company’s sales and distribution channels and will play a key role in upcoming new product launches.

“Landing an executive as experienced as Greg Cowan is a huge win for our company,” said Jim McMahon, CEO of Fit Foods. “Greg brings a vast array of talents backed by tremendous experience within the food and supplement industry. Additionally, he has been a key player during the major growth period of a number of success stories and will be the perfect fit with our own growth plans. Greg is the ideal executive to take us to the next echelon of performance within the supplement industry.”

Cowan played a key role in the industry success story Pure Source ( During his 10-year period with the company, it was named among the top 100 fastest growing corporations by Profit. Following up that success, he moved on to found Nature’s Essence, which quickly became the largest certified organic herbal company in North America.

After gaining such a remarkable foundation of knowledge and experience, Cowan decided to share his expertise through consultation for some of the largest international nutraceutical companies in the world. His thirst for successful ventures has proven insatiable as he now aims to revitalize Fit Foods and take it to the pinnacle of the industry.

“I’m absolutely thrilled to bring my experience in distribution, sales management, leadership and brand building and a proven track record of growing business to Fit Foods,” stated Cowan. “I am eager to work with the team, the existing and new distributors, and production alliances to make the brands produced by Fit Foods industry leaders within the competitive nutritional supplement industry.”

Cowan is now taking the reins of Fit Foods’ sales and distribution and has hinted about some very exciting new developments for the many brands the company produces and distributes.

Company Contact: Jennifer Walker
Fit Foods Ltd.
Tel. 604-464-3524
Fax 604-464-8598
[email protected]

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