Natural Foods Merchandiser

Supplements & Personal Care News Briefs

Medicine man TV
The far-flung and exotic world of medicinal plant discovery is about to land in living rooms. "Medicine Hunter" Chris Kilham will host Medicine Hunter TV on the Healthy Living Channel starting in March. The first show will focus on maca (Lepidium meyenii), a traditional Incan plant from the Peruvian highlands. The plant is used traditionally "to enhance both virility and fertility and to improve energy, stamina and endurance," according to the American Botanical Council. "Our aim is to show viewers the world of medicinal plants, and the people and places where these plants originate," Kilham says. Medicine Hunter TV plans to produce an ongoing series of specials. Go to for airdates and updates.

New body at Old Navy
Gardiner, N.Y.-based Kiss My Face has joined forces with retail giant Old Navy to create a line of personal care products available solely at Old Navy. The line, named ONBody, includes soaps, scrubs, moisturizers, shower gels, lip balms and even candles in four different scents, subtitled "Obsessively Natural." Director of Marketing Heberto Calves says the line brings natural products to a mass audience in an accessible way. "All the formulas are KMF base formulas with some subtle changes depending on product," he says. "Nothing in the line competes directly with our core line, but rather arouses the curiosity of the consumer to seek out the rest of our line in our traditional channels."

Echinacea turnaround
Dr. Rudolf Bauer, director of the Institute for Pharmacological Sciences in Austria, and Mark Blumenthal, executive director of the American Botanical Council, held a press conference to highlight the first study to propose a possible molecular mechanism of action of echinacea purpurea using Switzerland-based A. Vogel's Echinaforce. Bauer was a lead author on a study published in July 2005 in The New England Journal of Medicine which found E. angustifolia had no significant effects on whether volunteers became infected with the cold virus or on the severity or duration of symptoms among those who developed colds.

Natural Foods Merchandiser volume XXVII/number 2/p. 32

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