Terry Lemerond to Speak on Product Innovation and Development at SupplySide East

Secaucus, NJ (April 24, 2006) – Industry legend Terry Lemerond will share product innovation insights acquired over his decades in the supplements business in a session entitled “Product Development Insights that will Energize our Industry” on Wednesday April 3, 2006 at 9:00 AM in room CD of the Meadowlands Convention Center in Secaucus, NJ at SupplySide East.

Lemerond will give insights into product development from the business perspective in a “How To” discussion on validating formulations with synergistic ingredients that truly work together and are validated by science. Other aspects of product development to be addressed include understanding the importance of and creating a company budget for scientific research and development as well as providing safety data on products and ingredients. The presentation will provide examples in many areas of concern including blood sugar management, inflammation, weight loss, carb and fat inhibition and others.

“ This industry will continue to be blasted by the media and the medical community unless we bring the science up to acceptable levels,” Lemerond says. “When we believe in our industry and support it with evidenced-based products we will energize consumer interest and the industry will grow. Launching successful new products is the key to success in this industry. Understanding scientific validation from a non-technical perspective, but rather from a business success perspective, will lead to great new product launches.”

Terry Lemerond, founder and president of EuroPharma, is a well-known natural products innovator with more than 40 years of experience in the industry. Terry’s devotion to health and nutrition has frequently taken him to Europe, including Germany, Switzerland, Italy, France, and Austria, where he has partnered with several pharmaceutical companies to bring effective natural products to the United States. He was instrumental in introducing numerous “firsts” to the U.S. health market, including stabilized glucosamine sulfate, Ginkgo biloba, IP-6, enteric coated peppermint oil, botanical standardization and the introduction of complex formulations for specific health indications. He was the founder and former owner of Enzymatic Therapy.

Located in Green Bay, Wisconsin, EuroPharma, Inc., is committed to discovering innovative products that have been extensively researched and demonstrated to be safe, natural and effective which will help people live healthier and more fulfilling lives. EuroPharma’s mission is to bring truly unique and industry changing products to the U.S. marketplace. EuroPharma is an extension of its founder, Terry Lemerond’s historic successes and a proven model of product development. For more information, visit www.EuroPharmaUSA.com or contact Lisa Joski, [email protected], 920-406-6506.

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