Nutrition Business Journal
They Want What We Want

They Want What We Want

A roundtable of natural & organic pet food marketers

In the natural & organic segment of the market, a pet owner is more likely to be a pet guardian, or even a pet parent. Such semantics are telling and require pet nutrition companies to look deeper at creating a different kind of relationship with their customers. We asked three leading brands to talk about building that relationship through a particular insight gleaned from recent market research and how that insight ultimately informed the marketing

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