Trace Minerals Research to Launch Two New Products at Expo East

Aussie Trace Minerals and DefendAir(TM) To Be Unveiled at Annual Exhibition

OGDEN, UTAH, Sept. 24, 2007 - Trace Minerals Research today confirmed the release of two new products available to consumers this fall, with an official unveiling at Natural Products Expo East tradeshow, scheduled Sept. 27-29 in Baltimore, Md.

Trace Minerals will introduce Aussie Trace Minerals, its first ocean-derived ionic mineral supplement. Sourced from the Pacific Ocean off of Queensland, Australia, Aussie Trace Minerals contains all 90 naturally occurring, health-beneficial minerals and elements found in nature, including significant levels of potassium and magnesium. Available in a 4-oz. bottle with metered dropper, the formula is produced using solar evaporation, a completely natural process that results in a concentrated, pure end product. The suggested retail price for Trace Aussie Minerals is $19.55.

"Introducing Aussie Trace Minerals underscores our mission to provide our customers with the best ionic minerals sourced from pristine locations around the world," stated Matt Kilts, partner, Trace Minerals Research. "By providing both Great Salt Lake-sourced and ocean-sourced mineral products to the marketplace, we are able to offer our customers a greater variety of products to meet their individual health needs."

DefendAir(TM), an immune-boosting powdered drink mix, will also launch at this year's Expo East. DefendAir brings together eight herbal extracts including immune-enhancing bilberry, elderberry and echinacea, as well as concentrated levels of vitamin C. In total, 75 nutrients are contained in DefendAir, more than three times that of its biggest competitor. Additionally, DefendAir contains ConcenTrace(R), Trace Minerals' proprietary ionic mineral complex. DefendAir comes in lemon-lime flavor and a box of 15 serving-size packets has a suggested retail price of $11.79.?

Exhibiting at booth #1130, Trace Minerals Research representatives will be on-hand at Expo East to discuss all new products, including Greens 4 Health, a complete green foods supplement launched this summer.
Trace Minerals Research ( markets and distributes essential minerals harvested from Utah's Great Salt Lake for supplement use.? The company uses these naturally balanced, naturally occurring minerals as the basis for all products in its brand product line.? Extensive research supports the need to keep minerals in proper balance throughout the body in order to achieve optimal health.? Trace Minerals Research is focused solely on servicing the natural products industry, and the company?s complete line of superior quality nutritional supplements is backed by a "Feel the Difference or Your Money Back" guarantee.

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