, Inc. Announces Two Senior Executive Team Appointments

BOCA RATON, Fla., Jan 05, 2010 (BUSINESS WIRE) --, Inc. , a leading online retailer and direct marketer of health and wellness products, today announced the appointment of David N. Ilfeld, M.D., and John Young to new executive team roles.

Chief Science Officer

David N. Ilfeld, M.D.,'s Director since 2003, has been appointed Chief Science Officer. Dr. Ilfeld is a member of's scientific advisory board and has been intimately involved in formulations for's proprietary brands, Nutraceutical Sciences Institute (NSI) and Cosmeceutical Sciences Institute (CSI) for over 5 years.

Dr. Ilfeld received a B.S. in Physics from the Massachusetts Institute of Technology and his M.D. from Harvard Medical School. As a key member of the executive team, Dr. Ilfeld will leverage his previous scientific and medical experience to support existing products and greatly expand new product offerings through research and development. The new products will be marketed under the Company's existing NSI and CSI healthy brands.

"Dr. Ilfeld has been an important part of our advisory board for many years and involved in formulations for our propriety products for over 5 years. We are very pleased that he has joined our team as Chief Science Officer," stated Ira Kerker, Vitacost's Chief Executive Officer. "As a leader in the supplement industry, it is very important to provide our customers the best products and supplements available. By adding Dr. Ilfeld to our management team, we will be able to increase our leadership position in research and development and ensure our customers are receiving the best product now and in the future."

Director of Manufacturing

Additionally John Young has been appointed Director of Manufacturing. Previously, Mr. Young was Chief Operating Officer of Swiss Caps, an intermediate manufacturer of nutritional and over-the-counter softgel capsules focused on the North and South American markets. Vitacost believes that softgel's are a very important growth area for supplements and the Company is very pleased to have an expert in the softgel capsule join its management team. Young will use his twenty plus years of experience at pharmaceutical, biotechnology, and nutraceutical companies to oversee's proprietary products manufacturing in Lexington, NC.

"Our Company has achieved a number of important milestones and we began to manufacture our propriety products in-house. We are now in a very strong position to expand this aspect of our business and John Young's extensive experience in our industry and his expertise and leadership will enable us to realize our goals and successfully execute our long-term growth strategies," said Ira Kerker, Vitacost's Chief Executive Officer. "We are fortunate to have such dynamic and seasoned veteran join our management team and look forward to his contributions as we expand our industry leading position."

About, Inc., Inc. (Symbol: VITC) is a leading online retailer and direct marketer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs or other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, sports nutrition and health foods., Inc. sells these products directly to consumers through its website,, as well as through its catalogs., Inc. strives to offer its customers the broadest product selection supported by current scientific and medical research at the best value, while providing superior customer service and timely and accurate delivery.

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