A roundup of announcements from natural product companies this week.

August 7, 2016

2 Min Read
This week: Jarrow Formulas introduces vitamin K complex | 8 new grain-free pet products from WellPet

Eggology has a new brand identity that it says better aligns with its core audience of fitness enthusiasts. The rebrand includes a new logo, website, packaging, marketing partnerships and more.

A new line of organic and preservative-free hummus from Baruvi Fresh allows consumers to stir their own fresh hummus on-the-go.

EarthWater announced the launch of a new brand, ZenFul, which incorporates its proprietary formula of trace minerals in four flavors derived from fruit and plant extract: Cucumber Mint, Jasmine Blackberry, Lemon Lime Cilantro and Chamomile Hibiscus.

Eight new grain-free products from WellPet target different ages of dogs and cats as well as different health focuses, such as digestive health and muscle maintenance.

Jarrow Formulas has introduced K-Right, a formula that contains three forms of vitamin K plus vitamin D3 to provide bone and cardiovascular support. K-Right™ features an olive oil base in a convenient softgel. Jarrow also released a lozenge formula consisting of Methyl B-12 and Methyl Folate plus vitamin B6.

New 80-calorie Acai Superfruit Snack Cups from Sambazon are coming to Costco stores in California. They're organic, gluten-free, non-GMO, fair trade and kosher.

Firmenich opened a new flavors facility in Lagos, Nigeria, to expand its reach across the region. The new facility features labs for sweet goods, beverages and savory product development.

Orange County Business Journal and Best Companies Group named Orangetheory one of the 2016 Best Places to Work in Orange County.

PowerBar is introducing new Clean Whey Protein Bars and Clean Whey Protein Drinks. In response to consumer requests for cleaner ingredient labels, PowerBar Clean Whey products feature no artificial sweeteners, 2 g. of sugar, and high quality whey protein for sustained energy, all while maintaining a delicious taste.

Nice Mussles is a line of new human-grade blue and green freeze-dried mussels for dogs from Honest Kitchen. The company also launched Joyful Jerky Filets and Bites, both set for shelves in late October.

Kettle Cuisine, artisan producer of refrigerated and frozen soups, announced that it has acquired Del Monaco Foods, a privately held custom food manufacturing company based in Morgan Hill, California. Del Monaco Foods works on outsourced, private label, contract manufacturing of soups, sauces and other specialty items since its establishment. This transaction represents the second acquisition completed by Kettle Cuisine since being acquired by Kainos Capital in August 2015.

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