Nutrition Business Journal
Why ASEAN Is the new China

Why ASEAN Is the new China

Pushpanathan (Nathan) Sundram is Asia managing director for global regulatory consultancy firm EAS, where he is currently engaged in disseminating strategic advice on the economic harmonization of the Association of Southeast Asian Nations (ASEAN). ASEAN has emerged as a powerful bloc in the global market—both as a center of manufacturing and because of its growing middle-income consumer base. As the region continues to open, what are the opportunities for nutrition companies? Sundram spoke to NBJ from his office in Singapore.

nbj: What is currently happening in the ASEAN region?
Nathan Sundram: On the economic front, the 10 ASEAN organization countries are now working towards establishing an ASEAN economic community, which is very much different from what the EU has. But there are elements of that. They are building a competitive economic region as part of the single-market production base. At the same time, they are looking at insuring that the benefits of integration are widely spread ou

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