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ASEAN

Why ASEAN Is the new China

Pushpanathan (Nathan) Sundram is Asia managing director for global regulatory consultancy firm EAS, where he is currently engaged in disseminating strategic advice on the economic harmonization of the Association of Southeast Asian Nations (ASEAN). ASEAN has emerged as a powerful bloc in the global market—both as a center of manufacturing and because of its growing middle-income consumer base. As the region continues to open, what are the opportunities for nutrition companies? Sundram spoke to NBJ from his office in Singapore.

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